Tuesday, March 3, 2015

Multimodality

Multimodality is a variable approach that understands communication and representation to be more than just text. It has been developed over the past decade to systematically address much-debated questions about changes in society, for instance in relation to new media and technologies. A mode “is a informally and traditionally shaped resource for making meaning. Image, writing, layout, speech, moving images are all examples of different modes In the second,” “semiotic modes, similarly, are shaped by both the basic characteristics and potentialities of the medium and by the requirements, histories and values of societies and their cultures”. Thus, every mode has a different modal resource, which is usually and socially situated and which breaks it down into its parts, because “each has distinct potentials. Wysocki agrees with Kress views on multimodality, in an exaggerated approach. Kress argues that the way space is used on a page affects how we read and interpret the content on that page. While Wysocki argues that we should fully understand the spaces so we can get the full usage out of it.





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